In our new ConnecTED Speaking Series, TED-style speaking specialist Beverley Glick looks at examples of TED talks to see what we can learn from this powerful short-talk format.
Speaker: Jack Vincent
Venue and date: TEDxLugano, May 2014
Synopsis: Jack is convinced that the future of sales is love: loving your customers and getting them to fall in love with you; and that the future of love is sales – using the same "soft skills" of great salespeople when finding and managing romantic relationships. Jack's main message draws upon the parallels of romance and salesmanship. You have to treat every business deal like a romance, which involves courting, love, and mutual understanding. Through humour and personal experience, Jack details how every good sale follows the “rules of romance”.
What we love about this talk:
Idea worth spreading: The more you give, the more you get – in romance and in sales: love conquers all.
What we would do to improve this talk: Get him to put down his clicker between slide changes (which are infrequent) – his gestures are very one-sided. He also tends to look down, so we would encourage him to make more generous eye-contact with the audience.
Top marks for: Storytelling; use of a strong central metaphor that makes for an intriguing, TED-worthy title, linking two concepts that don’t usually belong together.
*The TED Commandments consist of 10 guidelines that every TED speaker is expected to follow.
Ginger's TED-style speaking programmes transform the impact of presentations, pitches and other business communications scenarios. Find out more about how we can help your team here.
An award-winning public speaker and storytelling expert, Beverley is an experienced lead trainer who specialises in TED-style speaker coaching and training.
This showcase of inspiring female speakers is part of Ginger's work with game changing leaders.Discover More