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As part of our ConnecTED Speaking Series, TED-style speaking specialist Beverley Glick looks at examples of TED talks to see what we can learn from this powerful short-talk format.
Speaker: Kathryn A. Whitehead
Venue and date: TEDMonterey, August 2021
Synopsis: What if you were holding life-saving medicine – but had no way to administer it? Zoom down to the nano level with engineer Kathryn A. Whitehead as she gives a breakdown of the little fatty balls (called lipid nanoparticles) perfectly designed to ferry cutting-edge medicines into your body's cells. Learn how her work is already powering mRNA-based COVID-19 vaccines and forging the path for future therapies that could treat Ebola, HIV and even cancer.
What we love about this talk:
Idea worth spreading: We are on the cusp of a revolution: mRNA is about to change the world forever, and it’s all thanks to these fatty little balls that take this miracle medicine to exactly where it’s needed.
What we would do to improve this talk: She tends to sway from side to side, which can undermine her authority, so we’d suggest that she might like to try some intentional movement – even within the confines of TED’s red dot. And while her calm presence enhances her gravitas, a variation in energy (voice and body language) would have added to her impact and memorability.
Top marks for: Making the complex plain, relatable examples, effective metaphor, reassuring presence, calm authority, a message of hope.
Ginger's TED-style speaking programmes transform the impact of presentations, pitches and other business communications scenarios. Find out more about how we can help your team here.
An award-winning public speaker and storytelling expert, Beverley is an experienced lead trainer who specialises in TED-style speaker coaching and training.
This showcase of inspiring female speakers is part of Ginger's work with game changing leaders.Discover More