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Storytelling for Business Success

Build relationships and sell through stories

  • Mixed ability
  • Various lengths
Enquire now

Stories are at the heart of all effective communication and are vital to building human connection. However, many of us fall back on playing it safe, delivering ‘professional’ facts and figures, speaking in corporate lingo and keeping our personalities hidden. 

Increasingly, companies are realising that top-notch storytelling can make a huge difference to business success. In this programme, we show you how to create an emotional connection that builds relationships and influences change. We work on transforming your high-stakes client communications to be compelling, memorable and bursting with personality, no matter whether you are leading a meeting, pitching to clients or delivering a presentation.

It’s the ideal programme for sales teams, business development professionals and subject matter experts, to bring ideas, products and services to life in a way that feels authentic and focuses on your audience’s needs. 

You’ll have the opportunity to build a presentation or pitch using storytelling techniques and deliver a speech to a live audience, with expert feedback to help you perfect your approach. 


What do we cover?

  • Module 1: Which story, where? Clarity, purpose and influencing others. 
  • Module 2: Storytelling for presentations - structure and weaving magic 
  • Module 3: Storytelling pitch-fest: – Practice and feedback on your developed story, integrated into a wider pitch/presentation to a live audience.

Your key takeaways

For you

  • Stronger presence, relationships and rapport
  • Greater influence and results 
  • Clear sense of purpose and ability to enrol others in your perspective
  • Improved focus, clarity and self-awareness 
  • Greater resilience in pressured situations
  • Increased accountability for achieving outcomes

For your company 

  • Attract and influence clients and other stakeholders 
  • Build brand loyalty and trust
  • Clear direction and powerful communication 
  • Stronger strategic alignment 
  • Improved performance, drive and personal responsibility-taking 
  • Leadership that inspires a culture of brilliance, diversity, innovation and productivity



Interested in hosting this course?

If you're interested in hosting this course at your company, or would like to brainstorm your requirements, please get in touch with us today.

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Ginger offers transformative training to help leaders become courageously authentic, compelling communicators who drive change in their company, industry and beyond.

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