Storytelling for business success

Stories are at the heart of all effective communication and are vital to building human connection. However, many of us fall back on playing it safe, delivering ‘professional’ facts and figures, speaking in corporate lingo and keeping our personalities hidden.

Increasingly, companies are realising that top-notch storytelling can make a huge difference to business success. In this programme, we show you how to create an emotional connection that builds relationships and influences change. We work on transforming your high-stakes client communications to be compelling, memorable and bursting with personality, no matter whether you are leading a meeting, pitching to clients or delivering a presentation.

It’s the ideal programme for sales teams, business development professionals and subject matter experts, to bring ideas, products and services to life in a way that feels authentic and focuses on your audience’s needs.

You’ll have the opportunity to build a presentation or pitch using storytelling techniques and deliver a speech to a live audience, with expert feedback to help you perfect your approach.

What do we cover?

Module 1 (1 day): Which story, where? Clarity, purpose and influencing others.
Module 2 (1 day): Storytelling for presentations - structure and weaving magic
Module 3 (1 day): Storytelling pitch-fest: – Practice and feedback on your developed story, integrated into a wider pitch/presentation to a live audience.

Your key takeaways

For you

Stronger presence, relationships and rapport
Greater influence and results
Clear sense of purpose and ability to enrol others in your perspective
Improved focus, clarity and self-awareness
Greater resilience in pressured situations
Increased accountability for achieving outcomes

For your company

Attract and influence clients and other stakeholders
Build brand loyalty and trust
Clear direction and powerful communication
Stronger strategic alignment
Improved performance, drive and personal responsibility-taking
Leadership that inspires a culture of brilliance, diversity, innovation and productivity

Interested in hosting this course?

If you're interested in hosting this course at your company, or would like to brainstorm your requirements, please get in touch with us today.

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Speak Lead Change

Ginger offer public speaking training for emerging leaders and change makers. We emphasise authentic, fresh and courageous communication, including delivering TED style talks.

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Storytelling for Business Success