We use cookies

We use anonymised cookies to track website usage and preferences. For advertising purposes, we also use third party cookies. learn more.

Join a 'Virtually Brilliant' FREE Webinar: power up your online meetings & presentations

‹ View all courses

Storytelling for business

How to engage, inspire and influence your audience

Tap into the most effective communication techniques and bring your talk, presentation or pitch to life through the power of storytelling

We're bombarded with information and messages every day, so unless you really connect with your audience, it's easy to get lost amongst the noise. So how do you capture people's attention, stand out and inspire people to take action?

The Problem

The default position for talks, presentations and pitches is to stand up in front of a set of slides and bore everyone to death. We're used to enduring these kinds of interactions and once they're over, they're quickly forgotten.  

It's a crying shame because important information and ideas get lost, companies lose out on sales, and innovation is held back – all because people fail to really move their audience. 

Storytelling is one of the most powerful tools we can use to transform our communications. But when it comes to business situations, many people struggle to know how to use stories effectively. In a bid to sound credible and impressive, people slip into ‘corporate speak’ or rely on presenting technical information and data instead. 

There are heaps of storytelling models which show you how to be a great orator or movie director, but they're often elaborate and overly complex and they don't quite fit the day-to-day reality of business scenarios. 

The result of this?

  • Messages fall flat
  • Audiences switch off
  • Sales opportunities get missed
  • Talks are quickly forgotten
  • Innovation is held back
  • Nobody feels moved to take action

The Solution

Ginger’s storytelling courses transform business communications so you connect with audiences of all kinds, no matter whether you're in a team meeting, delivering a talk or leading a sales pitch.

We simplify storytelling techniques specifically for business purposes, helping you to identify a powerful message, showing you how to use a structure that takes people with you and minimises the need for notes, and supporting you to deliver your communication with purpose and charisma. 

Through Ginger, we teach you how to translate data or technical information into a compelling story. We equip sales teams with the skills to use stories effortlessly in high-pressure situations. We help leaders to bring meaning to complex ideas and corporate strategy. We arm you with the capacity to inspire and influence your audience, helping you stand out from the competition. 

Ginger offers a range of specialist storytelling training from 1-2-1 coaching to bespoke programmes for entire teams. 

Our Storytelling for Presentations training helps you create compelling, high-impact talks that engage your audience. And we focus in on the specific challenges of virtual delivery in our Storytelling for Virtual Presentations option.

Storytelling for Business Success is the ideal programme for sales teams, business development professionals and subject matter experts, where we help you bring ideas, products and services to life in a way that feels authentic and focuses on your audience’s needs. 

Storytelling is also at the heart of our TED-style speaking training programmes, which equip you with the skills to deliver short, high-impact talks that inspire change. 

Introduction to TED-Style Speaking

A one-day taster unpacking the power of the TED-style of speaking.

  • Intermediate / Advanced
  • 1-day course
  • Included in 2 categories
    • TED-Style Speaking
    • Storytelling for Business

TED-Style Speaking for Business Success

The complete process of designing and delivering TED-worthy talks.

  • Mixed
  • 3.5-day course
  • Included in 3 categories
    • TED-Style Speaking
    • Storytelling for Business
    • Leadership Communications

Storytelling for Business Success

Build relationships and sell through stories

  • Mixed
  • Various lengths
  • Included in 4 categories
    • Presence & Impact
    • Public Speaking and Presentation Skills
    • Storytelling for Business
    • Leadership Communications

Storytelling for Presentations

How to use storytelling to create high-quality presentations.

  • Mixed
  • 1-day course
  • Included in 2 categories
    • Public Speaking and Presentation Skills
    • Storytelling for Business

Storytelling for Virtual Presentations

How to use storytelling to engage and inspire an online audience

  • Mixed
  • Included in 3 categories
    • Public Speaking and Presentation Skills
    • Storytelling for Business
    • Virtual Communication Skills
Testimonial:

"If someone had told me I'd be standing up in front of 300 people telling a story that is meant to inspire action and evoke emotion, I would have run a mile. Having been through the Ginger training I not only feel confident doing this, I feel more powerful.”

Emily Hamilton, Grosvenor