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How much time have you spent in your professional life listening to talks and presentations? And how many of them were useful, engaging and inspiring? For most of us, the percentage is low. And that’s down to the ability of the speaker to write great talk content.
Ginger’s talk writing training unpacks the art of great speech or presentation writing in a way that’s practical, strategic, time-saving and fun. We’ll show you simple methods for writing and delivering talk content that engages the audience and has your desired impact, whether that’s selling an idea, a product, or building your reputation.
Most professionals have never received professional training on how to write talk content, so when they’re asked to talk, there’s a good deal of flailing about in the dark. Powerpoint ‘happens’. Words get prepared (usually far too many). And, more often than not, waffle ensues.
Most speeches or presentations come on top of an already busy work schedule. We don’t know what we’re doing, and we may not even want to know, especially if public speaking itself gives us the heebie-jeebies.
Ginger’s series of talk writing courses make the process of preparing a presentation or speech simple.
Offering one-day or two-day courses, longer programmes, e-learning, and 1-2-1 speaker coaching packages, we have a selection of methods to suit your aims and preferred learning style.
Five-minute Power Presentations is designed for company teams who are fed up with long meetings. We rethink PowerPoint as a device to aid quick, high impact speaking.
Storytelling with PowerPoint brings alive the traditional presentation slides by helping you tell great business stories.
Our TED-style speaker training is offered for those who want to develop short, high impact conference talks. We have a one-day taster programme, or an extended three-four day programme, where we help you to design and deliver a ‘TED-worthy’ conference talk.
Our World Class Speaker series e-learning platform unpicks TED talk principles for those who want an in-depth look into the theory and practice of speech writing.
We also have 1-2-1 packages available for individuals preparing a talk, or for whole groups of conference speakers preparing for a client summit, or similar.
A one-day taster unpacking the power of the TED-style of speaking.
The complete process of designing and delivering TED-worthy talks.
Working with a group of conference speakers to develop, edit and deliver a high impact talk.
Work together with one of our specialist coaches to develop your speaking
How to use storytelling to create high-quality presentations.
How to have maximum influence in a short space of time.
1-2-1 support with writing and editing a powerful and memorable speech
The complete online guide to how to write a killer keynote.
Senior consultant Marcus described himself as ‘at best, pedestrian’ before he started one of Ginger’s talk writing courses. His typical presentations centred around long, data-heavy PowerPoint slides and he would typically cope with the anxiety of public speaking by reading his slide contents out loud. ‘I’d put myself to sleep if I was listening’, Marcus admitted.
Whilst he was aware he could do much better, he felt that his other work pressures didn’t give him time to stop and think. Along with his colleagues, Marcus felt that he was missing something versus competitors, especially in the pitching process.
Marcus and his team knew they were better than all that. They came to our training with a clear aim – to step up their talk writing skills so that they could pitch better and take to the conference stage with pride.
Ginger helped Marcus and colleagues to clear the clutter and confusion from the talk writing process. We offered them a set of simple talk writing tools that are used by the pros to help them decide what to focus on and how to structure their information.
Critically, it was more than just the theory. Over 3 months, Marcus and team went through the process of writing and refining a TED-style talk which they then delivered at the end of the course.
‘The experiential aspect of the programme is what made it really useful’ Marcus said, ‘and I developed some gems of extremely compelling content that I recycle to use in all sorts of situations.’
‘Before working with Ginger, our speaking was pretty stilted. We were supporting the PowerPoint, rather than the other way round. Now, we’re telling stories, we’re more spontaneous – and it builds a better connection with our clients.’
Marcus reported that some months after the training, he went into a pitch with just a whiteboard and marker pen. ‘I just connected with them and told them stories. And we won a massive piece of work that by rights should have gone to someone else.’
Best of all, Marcus says that Ginger methods have saved him time. ‘I used to spend about 10 hours preparing for a presentation. Now I can do it in less than 1 hour.’
"One of the participants said that in the 15 years of association with CEREC, this was by far the best training programme he had attended – high praise indeed! Thank you for your work with our speakers and for the excellent programme"
If you're interested in hosting this course at your company, or would like to brainstorm your requirements, please get in touch with us today.
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