Jojo Thomas

Jojo spent ten years in the world of legal publishing and marketing before discovering her love of coaching and training. As well as being a qualified CTI coach, Jojo brings a lifetime’s passion for storytelling to the widely requested work she delivers today. A self-confessed story geek, she has edited a number of published novels, supported people writing memoirs, and runs weekly creative writing sessions alongside her busy training schedule. Jojo’s clientele includes senior partners, creatives, lawyers, directors, refugees and, memorably, a gold-medal winning Olympic athlete, and the best man at a royal wedding.

Jojo combines her sparkling style with a razor-sharp editor’s eye. She works side-by-side with clients to create and hone engaging, crystal clear, impactful content, always looking to hit the sweet spot between stats and stories. Her goal is to help you bring both content and delivery to life with humour, courage, poignancy and power. Expect a major confidence boost when you work together!

In recent years, Jojo has applied her expertise, empathy, and moxie to leading incredibly successful Storytelling and Amplify programmes with clients around the globe and in multiple industries, including tech, pharmaceutical, real estate, and legal. Refer to Jojo’s recent and ongoing impact with the epic and exciting EG Future Leaders here.

A number of Jojo’s clients have shared how their work together has gifted them the confidence and tools to become visible in their team or company, taking a massive step forward in their career and personal lives. Jojo specializes in helping clients bring forth their own authentic superpowers while stepping away from old narratives that may have held them back.

How it started: Receiving coaching for herself changed the course of Jojo’s life and career. Understanding, first hand, the tremendous benefits of stepping out of your comfort zone in a supported environment led her to pursue a career helping other people experience this extraordinary process.

Superpowers: Jojo’s superpower is seeing and celebrating your unique superpowers, at the same time as challenging you take your confidence and skills to the next level. Jojo embraces her innate skill to create safe spaces in which to explore your goals, desired impact, and limiting narratives. Her corporate background also means she understands the need to make big progress within a small timeframe.

Most inspiring leader: Jojo is inspired by heart-led humans who find the courage to stand up and speak out for what they believe in. She loves working with individuals and companies who put values at the heart of how they do business, and how they treat their people.

Enjoys: Jojo loves: cold water swimming, classic literature, a juicy podcast recommendation, alpine skiing, making delicious food for loved-ones, and her wonky little rescue dog. She is currently learning the guitar and hates that it’s so darn difficult. Thankfully she’s more than a little bit stubborn, which should see her through to learning how to play it to a half decent level. Don’t ask for Wonderwall.

Let us in on a secret: Bright pink lipstick changed Jojo’s life. If you ask nicely, she might just tell you the story.